ecommerce web site design london

What is ecommerce web site design london?

Ecommerce or electronic commerce is the equivalent of placing a shop or marketplace on the web.

The main advantages of creating an ecommerce enabled site are the creation of an enormous potential customer base. Anyone who has access to an internet browser can purchase your products.

In reality there are thousands of ecommerce web sites fighting for customers and without a marketing budget and a good search engine optimising campaign (SEO) your web shop is likely to be swamped by similar competitors.

Common Ecommerce Mistakes

Lack of Focus

Get a niche market and stick to it. Unless you are Amazon your shop is unlikely to be able to dominate a large market. However if you focus your web based shop on a range of specific products falling into specific niche types of products you are more likely to be able to compete. This concept works with your SEO campaign as well because you are unlikely to have the budget to optimise your site to beat Amazon for a Google search like buy books online.

Recently I was looking for a shop to buy Japanese ingredients and I did a quick Google search for Japanese shops in the surrounding towns. One shop came up top for my search so I found the address and jumped on the bus. When I arrived I asked the owner what sort of SEO campaign he ran to get top in Google for the keywords I used. He replied 'What's SEO?'. He actually hadn't done anything he just happened to be one of the few shops in the area that sold Japanese ingredients.

Don't stop the Shop

For two years a very famous international retailer made visitors create an account, just to put something in a shopping basket. This sort of obstacle would make people leave a site as they are often not committed to buying a product at the stage when they put an item in an online shopping cart.

High Street Prices

You have to create incentives for people to buy your products online. The best incentive is cost - so make it cheaper than the local stores.

A slow, amateurish Web Site

Unless you are an online poundseller shop(There's an idea that would be interesting to implement) you need a professional looking, easy to use web shop. Users are put off by messy web shops because it creates an unprofessional image and implies that the web shop security might be sloppy too. In reality there's probably no link to the security but the implication is enough to prevent users from buying your products.